It's summertime, and a lot of us (or perhaps, I...) might have squeezing into last year's swimsuit on the brain as the heatwave calls us inexorably towards public swimming pools and other recreational bodies of water. I haven't been to the Wave Country all summer and it is a dang shame. One solution to oh-my-God-have-I-really-been-this-bad-about-my-diet comes from an unexpected source-- United Fruit Company's 1957 Chiquita Banana campaign!
Which implores us to: ENJOYABANANA. I can't make this stuff up!
Loaded with potassium (I admit, rather sheepishly, that I don't actually know what potassium is, but it's in vitamins so you probably need it), low on calories and high on vitality, eat a banana already! Did you know a banana only has 88 calories in it? That poor jugheaded unfortunate, who for some reason of perspective is ten times the size of the doctor's scale against which she is mercilessly pitted, is on the right track in her choice of fruit. Seriously, why is she so big?! It's just mean!
But, if you can read the tiny print of the mid-section of the ad, you can see that "weight-losing diets" are only one of the many diet categories to which bananas are suited! "Infant diets", "growing up diets", "vitality diets", and "geriatric diets" are all banana-friendly. Just look at the next ad:
This "super spaceman" falls under the "growing up diets" category, I think, and why not. His propeller beanie is just too cute, but you'd better keep the weight-reducing girl from the first ad away from those "choconana milkshakes"...she'll be right back to dwarfing the scale again! Le sigh. How can they tempt me with promises of low-calorie treats and then show me "the good stuff", which I think in no way reflects a low calorie count. I wish I'd had "banana funcakes" for breakfast instead of a freakin' Atkins shake...just look how cute!
This might be my favorite of the bunch (haha), for the details on the thumb-faced elderly woman. Sunday hat with flower embellishment? Check. Clip-on bauble earrings? Check. Lace collar? Check. Lorgnette? Oh you know it. I wish I had a lorgnette and sweater clip to match with my demure braided hair, red lipstick, and position behind a desk at a library. What's the point of having a quirky job if you're not dressing the part!
Ok, so thus far, you can enjoy, grab, peel, and choose a banana...did you know you can also SIPABANANA?
"Hungry feelin'? Start peelin'!"= another wild day at that ad agency. LORD! Seeing the bananas in the cornflakes reminds me of my grandma, who would always have a bowl of Kelloggs Cornflakes for breakfast and slice a banana into it, exactly as shown here. I was confused as to why a) there was no sugar coated to the cornflakes (we were a "Frosted Cornflakes" household, and I was a poster child for childhood obesity) and b)what are you doing with that banana?! The combination of fruit and cereal seemed insane to me at the time, and the whole idea of dunking a mushy fruit into a cold milk grossed me out. Now, of course, bananas in oatmeal with a little peanut butter is one of my favorite cold weather things-to-have-for-breakfast, but you couldn't tell me anything then. If only I'd had this ad campaign to set me straight!
You might have missed the campaign's inclusion of Chiquita's mascot, the namesake and calypso-dressed fruit herself:
read about its introduction and hear the original song here on Chiquita's website (thanks! I love when you google something and the first thing that comes up is a definitive answer to your question!). I enjoy the little Banana Lady's festive garb and flirty expression. What is not to love!
Do you have a banana for breakfast? Are you some wacked-out, bananas-in-cereal person like my grandma or do you eat them in a normal, healthy manner? What're your thoughts on the Rita Hayworth of the fruit world, Miss Chiquita Banana?
I'm out (I need to go look for a grocery store downtown so I can get an 88 calorie banana, stat!); see you tomorrow for Photo Friday!