Again, the treasures you find flipping through Life magazine are vast and untold. I think it was in the same issue as those bunnies from yesterday that I first spotted this invention:
|Don't! Look! Into! His! Eyes!|
I don't know what it is about the two-tones and grayscales of these late fifties' Beltone ads for "hearing glasses" that puts me on my guard, but boyo, is whatever it is there! The disembodied head coming 'atcha is one thing. The term "hearing glasses" is another. A small transistor hearing aid, receiver, and microphone is implanted in the back of the thick framed glasses, voilà! Ears-like-new (you can see actual examples of the glasses her at the Online Hearing Aid Museum) . I really think Beltone came up with a clever way to hide hearing loss for vain senior citizens who also happen to have bad eyesight, but did the ads have to be SO grave and creepy?
|"No, my child. But thank you for asking."|
Beltone hearing glasses are not just for men! I love this woman's mid fifties' Elizabeth Taylor style cosmetics look plus outta-this-world catseyes. HOW I MUCH DO I WANT A PAIR OF CATSEYE GLASSES. Let's just say a lot.
See you guys tomorrow for Photo Friday!