I am home sick with a touch of fever (and on a rainy Tuesday morning, too...all I need is to doll myself up in my favorite dressing gown to feel more like a Brontë heroine!), so this is just a short post, but I wanted to show you guys the craziest thing I found on Sunday when I was going through the ads. Bellyed up to some advertisments I was tracking down was a featurette that ran under the byline "Advertising Symbols Glorified In New Prints For Spring Clothes". Bust! My! Buttons! My attention was grabbed with a "whoah".
In this article from 1940 Life magazine, I could see some proto Warhol, proto pop art going on as textile maker Princess Fabrics rolled out swatches of material and ready made dresses emblazoned with, just as the title promised, advertising logos of the early 1940's. I mean, really. REALLY. Take a look:
The symbol for Greyhound on the right is so muted I thought at first I was just looking at a tiger stripe pattern...if you look twice, the lithe mascot for the company is leaping across the pale yellow background in a dizzyingly tight formation. How ingenious! I was reminded, in looking at these, of Project Runway's myriad of challenges that require the designer to incorporate some particular brand or maker or theme into their designs-- the Greyhound as an animal print would definitely win that runway, in my opinion. A print even Kors could love! On the right, the Indian head symbol for Pontiac invokes the car manufacturer's name sake, Native American Chief Pontiac of the Great Lakes Region. You can see the old logo for the brand on the sign in this gorgeous color postcard of a proud car dealership in Oklahoma:
|How blue was my Pontiac. (source)|
|Ballantine and Coty products, respectively. (source, source)|
|Look at those buttons! LOOK AT THOSE BUTTONS!|
The coffee drips! The Uneeda biscuit child hovers! Do you see the little print logos in between his phantom form?
|I will never buy this gum! I will also never sleep again! source|
That's all for today...I'm off to watch a ton of Criterion on Hulu and nurse this illness. Keep a good thought for me, and I'll see you tomorrow!