Considering how few people in my age group sew these days (excluding all you fabulous retro seamstresses out there...you know I'm jealous!), the only places I could think of to buy rick-rack and thimbles are big-box craft retailers (Jo-Ann's, Hobby Lobby, etc) or an ever-shrinking section at the back of old Walmarts (where most of the inventory has to do with doing your wedding on a shoestring). Imagine what a solely-devoted-to-sewing superstore, maybe conveniently located in the town square in central Anywhere, U.S.A., must have been like in 1950!
|Remember how all the girls in Sonny's birthday party photo looked like they were plucked from a Happy Days costuming session? Well, how I Love Lucy is the polka dot dress on the right? Some stereotypes of fifties' dress are actually authentic! Whodathunkit?|
One thing you can count on when you buy a Singer Sewing Machine-- your living room curtains are going to look awesome. Can you see the wishful thinking put into this set decoration detail? Any kind of curtains you want! You can make those, like, practically first thing! The two top sewing machines I like the best-- especially the one on the right, which looks kind of like a dresser or side table you would see in Jean Harlow's bedroom. Just to the right of her polar bear rug. Side note: I wish I had a bedroom like Jean Harlow.
How am I going to get to this so-called Singer Sewing Center class, you ask? What if my town doesn't boast a location? Well, if they have them in Jackson, MS, Fremont, NB, and Billings, MT, I'm pretty sure they'll have one within Oldsmobile driving distance of your 1951 hamlet. I love how the storefronts aren't uniform-- back when revamping an old, solid building made way more sense to people than tearing one down to make sure all the locations were cookie-cutter alike (I'm still mad at you, any-name-brand-drugstore-in-America), these locations feature the distinctive first initial in the front window and the brand name in letters. Isn't that more than enough to distinguish the store as being what it is?
Look at the above store in the lower right hand corner (confusing enough?)-- the one in Minneapolis. Here's the "think pink" interior of the same place!! Do you love it?
Classes in progress at the store. There's Barbara Stanwyck's sister again!
And if you weren't convinced by all the niceties thus far presented to you, think of the savings! I really like the "spend money to save money" angle of these ad bylines.
Did your mother or grandmother sew? Did she have a Singer in a place-of-pride in your house growing up? If you sew, what do you like or dislike about the shift from sewing-only stores (like Hancock's) to everything-craft-plus-home-decor-plus-sewing stores?
That's all she wrote for today...see you guys tomorrow!